The Tour de France’s passage through Emilia-Romagna has given the region enormous visibility. From Cesenatico to Bologna to Piacenza, the whole world has seen the most beautiful postcards of the territory on television. The gamble has certainly paid off, from the Region down, because cycling has attracted many people who have filled the streets and the Riviera. Beyond the numbers thrown out in recent days, many have made a profit. Of course, perhaps more could have been done. For example, in Rimini there is controversy with hoteliers accused of not having promoted the passage of the race more than that much, while in Bologna the emptiness of the peripheral streets traveled by the caravan was out of place (San Luca was full, but the rest of the city was half empty), in short, not everything was a success. Having said that, what remains of the Tour now? This is what we need to work on so that the stages do not remain something isolated. Bicycle-related tourism must be encouraged and therefore promoted even more, not only with amateur races, such as the Nove Colli, but also with guides and ad hoc routes for those who love two wheels. Then there is a need for greater road maintenance. You can’t asphalt and cover potholes just because the Tour is coming. In particular on the climbs of Romagna or Bologna. The hope is that now the institutions will ride the success of the Tour to push the accelerator even more on two-wheel tourism. Keep going.
