Stefania Di Salvo, president of Rimini FC
“In recent days I have been reflecting with my closest collaborators on the rebranding that is causing so much discussion. I honestly expected the emotional reaction to the change, it is a dynamic of football already seen in many situations, this is a world that people feel very much “in their gut” and the reaction in these cases is always very similar. We have started a new page of Rimini FC and with all our commitment we will really try to make a change in the history of football in this city.
We are continuing the promise we made when we arrived: a multi-year project based on structures to give solidity to the results we will obtain in the field. The rebranding project is necessary for us and therefore we will continue it.
That said, listening to the city, talking to the people I met, I understood that, regardless of whether or not I like it stylistically, it is the lack of recognisability and therefore of identity that is at stake: this makes me very sad.
We made the mistake of not listening before, we cannot repeat it now. I was asked to take a step back, I think we should instead talk about a step forward. What we will do is insert a small patch on the back with the old logo to bring it back to the shirt until, working on it already this season, we find together the right way to change the current symbol of Rimini and move towards the future as we are already doing with the important projects that we will continue to carry forward with determination.
Forza Rimini always”.
