Il Verona market starts with a bang. On the way out, though. Hellas has in fact sold the Dutchman Taijjani Noslin to Lazio. The yellow and blue coffers have received 15 million euros and two more are those of bonuses tied to various objectives that can be achieved during the next championship. In other words, nothing new under the sun.
Verona Market: Nothing New?
Noslin perfectly represents the concept of capital gain which, with absolute honesty and to his credit, president Maurizio Setti also spoke about in the end-of-season press conference. Noslin had arrived in January, a great intuition by sporting director Sean Sogliano and had immediately won the trust of coach Marco Baroni who now wanted him with him in the Capitoline adventure. Noslin had not, among other things, cost Verona anything as the yellow and blue club had a credit to boast towards the Dutch team from which Noslin came.
Money that gives breath to a Verona that, as we have now understood, is always with the calculator in hand. In summary, obviously, it is difficult to hypothesize the opposite. A Serie A team costs around eighty million, Verona gets just over thirty with television rights, the rest has to come from sponsorships, marketing, ticket sales.
The economic strength of President Setti cannot compete with other properties that Italian football has at this time, it is logical that capital gains, buying low and selling high, are essential to give life to Verona. As well as a salary cap.
The sale of Noslin, which will probably be followed by those of Cabal, Lazio on the Colombian and Suslov, interests Genoa, they go in the direction of healing the company’s coffers but to give substance to the market movements of the sports director Sogliano. This is the way and from here there is no moving.
Of course, the fans are not over the moon, they do not see a club capable of making long-term plans nor, above all, capable of fighting for an objective other than salvation. But it is the current reality of Verona and between the lines, without proclamations and emphasis, the owner of Hellas made it clear.
Verona looking for a sponsor
Verona which, another important piece of news, is looking for a sponsor for next year. The collaboration with the Sinergy Group of the current president of Mantova Filippo Piccoli, has ended and Hellas is looking for a name to display on its shirts for the next season. Another year of pure suffering.
The three newly promoted teams have ambitions and money, Como, Parma and Venezia, of the others fighting to avoid the fall remain, on paper, Lecce, Empoli, Cagliari and Udinese. We must be ready, aware that it will be necessary to give our best from the start of the season. The ball is now in Sogliano’s court.
We need more far-sighted intuitions, more Noslin-style moves. We need all the components, including the fans, to know well that the next Serie A will be full of difficulties. But Verona has always excelled in the fight. It will have to be like this again.
