by Claudio Zeni
The Italian Wine Brands Group is ready to unveil a new and surprising label born in the Tuscan winery Barbanera: Rirò, a unique wine that tells in an innovative way its land of origin, Tuscany. Rirò represents a fresh and young evolution of the red wine tradition, proposing itself as a modern, curious and captivating choice for the Italian aperitif. The official presentation of Rirò will take place on Thursday 4 July at the Divò Cocktail Risto-Club in Arezzo, the first stop on the Rirò Tour, a series of events that will see the label promoted in numerous Italian cities, such as Milan and Rome, over the next few months. The official Rirò launch in Arezzo will benefit from the collaboration with the expert and imaginative “alchemist of the drink” Danny del Monaco, who, through a cocktail list created with his team, will be able to best express the versatility of the label, for a point of union between the world of wine and the art of mixology. In addition to the launch on 4 July, there will also be the Aperirò which, precisely to intercept new market trends, will consist of similar aperitifs in which consumers will have the opportunity to taste a free glass of Rirò, to experience the thrill of a chilled red wine, ideal for the summer season. The next two Aperirò events will be held on June 28th at Sant’Ambrogio di Valpolicella and July 13th at the Christian Bar in Gaeta, while we wait to discover the next stages of the Tour that will take a new way of drinking Tuscany around Italy.
