The miss mothers have ‘taken’ Sanremo. On Sunday, the day of the Day Festival, the city of flowers “was conquered by the Miss Mammas winners of the various selections of the Miss Mamma Italiana competition”, reports Fondazione Verdeblu. “A beautiful sight, in a packed, sun-kissed Piazza Colombo with all the mothers who, for the occasion, wore colorful jackets branded by the city of Bellaria Igea Marina”. Many wanted to take photos with the selfie frame, also branded Bellaria Igea Marina and Miss Mamma Italiana, “in the most iconic places of the capital of flowers”.
“The promotion of the city continues through two important national events in stages – explains the president of Verdeblu Paolo Borghesi – such as Miss Mamma Italiana and Rumore Bim Festival which are giving us great visibility results in terms of brand positioning and identity”. During the trip to Sanremo, the selection valid for the election of Miss Mamma Italiana 2024 took place. The event was conducted by the patron of the competition, Paolo Teti, and by the miss mothers, Serena Pagliarani and Laura Pascalone with the jury president Most handsome Santa in Italy 2020, Alessio Chiriano, and guests of honor the godmothers of Miss Mamma Italiana or the national winners of the competition. Marianna Momo from Loano was proclaimed the winner; Zinaida Gradinari for the Miss Mamma Italiana Gold sash; Elena Maria Chiara Signorini for the Miss Mamma Italiana Evergreen sash. The national final stages of the Miss Mamma Italiana 2024 competition will be held in Bellaria Igea Marina in September.