SAN GEMINI (TERNI), 21 NOV – Success for the second edition of the Film business think tank, an annual economic meeting dedicated to the current and prospective situation of the audiovisual sector. The event, promoted by the Umbria film commission, under the direction of Alberto Pasquale and the presidency of Paolo Genovese, took place in San Gemini and became the forum of the Italian audiovisual sector. This year too, the informal round table, animated by some of the main specialized journalists and audiovisual stakeholders, addressed – the organizers explain in a press release – topics considered crucial for the production of films and series. From the exploration of public funding, first of all tax credit, to bureaucratic issues, to the management of creative professions. Participating, among others, were Federico di Chio, evp strategy and corporate marketing of Mediaset group, Andrea Occhipinti, president of Lucky Red, Marta Donzelli and Gregorio Paonessa of Vivo film, Marco Grifoni, chief financial officer of Palomar, Marina Marzotto, administrator delegate of Propaganda Italia, Jaime Ondarza, CEO of Fremantle Southern Europe & Israel, Francesco Bruni, director and screenwriter, Barbara Petronio screenwriter and producer, Andrea Biondi of Sole 24 Ore as moderator, Ester Corvi of Milano finance and Pino Gagliardi, deputy director of The Hollywood reporter Italy. Also present was Antonella Tiranti, regional manager of the tourism, sport and film commission service. Indications have been defined on the interventions considered most urgent to be implemented in order to make the most of state contributions. First of all the stability of the rules and the certainty of the timing and regulatory framework within which to move; the activation of the guarantee fund which has been stopped since 2016; the protection of small production companies with respect to the excess concentration constituted by companies that operate vertically from production to the sale of TV rights; the containment of production costs. Last but not least, the attention to creative talents and the search for content that is close to the needs and trends of the public. (HANDLE).
