There’s very little time left until the two Italian dates of Taylor Swift’s tour: train tickets to get to Milan are already practically unobtainable
It is virtually impossible to find a seat on any of the trains travelling to Milanfor those who want to travel next week: it is one of the consequences of the phenomenon that has taken the name of “Swiftconomics”, or the ability to Taylor Swift (and his tour) to generate significant economic effects in the cities where he performs. Here’s what’s happening these days in the Lombard capital.
Taylor Swift in Milan: Train Tickets Sell Out
Taylor Swift she has been elected one of the most influential women in the world, a real record for a musical artist who is certainly much loved by the public (to the point of even beating female figures who have given a fundamental contribution to international politics or science). Her Eras Tour was the event of 2023, and it is confirmed as such also this year: there are many stages planned in the main European cities, where fans are already crowding to attend the concerts of their favorite pop star.
It will be Milan’s turn on July 13 and 14, 2024: Swift will be in Italy for two dates that have already been sold out for months, and many are chasing the few tickets on sale on the web at inaccessible prices. An exaggerated turnout is therefore expected in the city, during the next week. All this, obviously, can only have numerous effects (also on an economic level) that involve the population. An example? Trains: already now it is almost impossible to buy a ticket to go to Milan on concert days.
According to a new study conducted by Trainline, a platform specialising in the purchase of train and bus tickets, the number of passengers on trains in the direction of the city of Milan has increased dramatically compared to the previous week. In fact, the route from Naples to Milan recorded a +117%, while the trains departing from Rome recorded a +92%. An increase also for the Florence-Milan routewhich gains a +69%. In short, this is yet another confirmation that Taylor Swift really has the ability to generate economics.
Not only that: the survey reveals that Taylor Swift fans love moving by trainthus choosing public transport over cars. This is not only valid within national borders, as the data shows: Trainline has also highlighted that, during the period of the pop star’s Milanese concerts, trains travelling from Zurich to Milan recorded a 360% increase in passenger numbers.
The Taylor Swift Effect: What’s Happening
Experts have even given a name to this phenomenon: it is the “Swiftconomics”or the economic influence of Taylor Swift, who is capable of generating significant economic activity with her world tour. The pop star’s concerts generate profits in every sector, including public transport, as highlighted by the Trainline report. According to another survey, in the United States her fans They spent an average of $1,300 per person for each show.
In Europe the situation is not very different, since the cities touched by the Eras Tour have already recorded incredible economic influences. It is certainly not new that major international events also have this effect, but Taylor Swift’s tour has already greatly beaten some of the shows that had so far moved the greatest number of people and economic resources.
