Confcommercio Sicilia releases the 2025 Christmas consumption data and announces the official start of the winter sales, which will start in Sicily on 3 January 2026 and end on 15 March. “The data on Christmas consumption, as highlighted by our research office, offer us encouraging signs – declares Gianluca Manenti, regional president of Confcommercio Sicilia – all this, despite the complex economic context. The 1.9% growth in consumption at a regional level compared to 2024 reflects a newfound confidence, also driven by the use of thirteenths”.
However, the average expenditure on gifts remained at lower figures, between 190 and 200 euros, a sign of more careful management of the family budget, thanks to the effect of price increases”. Among the protagonists of Christmas purchases, at a regional level, we note food and wine products (18.5%), personal care items (14.1%), followed by clothing and footwear (12.2%), electronics, streaming subscriptions and jewellery.
Manenti underlines how the return to physical commerce has represented one of the most significant trends: “64% of consumers have chosen to shop in nearby stores, a sign that direct experience remains fundamental. The use of Artificial Intelligence to guide purchasing choices is also growing, but human contact and trust in local commerce remain important pillars”.
Looking at the winter sales, Manenti adds: “We expect, now, starting from Saturday, a good turnout. Today the consumer is more attentive and aims to invest in quality products, taking advantage of the offers to purchase what is more expensive during the year. We invite everyone, however, to pay attention to misleading promotions and to check the transparency of the prices displayed, remembering that by law the lowest price of the last 30 days must be indicated”. Confcommercio Sicilia then clarifies that, on the island, it is possible to carry out promotional sales at any time of the year, thus offering greater opportunities to both consumers and merchants.
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