Also in 2025 wine, and in particular wine bubbly winereturns to the protagonist of Christmas tables. In fact, between Christmas and New Year, over 106 million bottles of bubbles will be uncorked in Italy, 96% Made in Italy, with a growth of 4% compared to last year. The phenomenon is photographed by the usual end-of-year focus of the Uiv-Ismea Wine Observatory (Italian Wine Union and Institute for Agricultural and Food Market Services), which highlights how in 2025 Italian sparkling wine has once again exceeded the symbolic threshold of billion bottles produced and marketed, amounting to 1.03 billion. Of these, over 360 million are specifically dedicated to the holiday period, with New Year’s Eve continuing to represent the peak moment in consumption.
The numbers of Italian sparkling wine
Over the last 15 years, the quantities of Italian sparkling wine have almost tripled. From a seasonal product often linked to regional niches, bubbles have become a cornerstone of national enology, capable of intercepting different tastes, wider consumption opportunities and increasingly distant markets.
In comparison with 2024, the overall figure marks a +1,8%, surpassing the previous production record. A growth which, according to Uiv-Ismea, should be interpreted as a real “toast to stability”. Not an ephemeral explosion, therefore, but the confirmation of maturity reached by the sectoreven in a less favorable international scenario compared to the post-pandemic years.
The surprise of 2025: exports hold, Italy grows
Traditionally, the success of Italian sparkling wines is linked to exports: 7 out of 10 bottles are destined for foreign markets. Yet, 2025 marks a change of pace. What ensured the overall stability of the sector was above all the domestic questiongrew by 5% on 2024 volumes, in clear contrast to last year.
Italian families, although careful about their wallets, given rising grocery prices, do not give up holiday wine and, indeed, show an increasingly marked preference for national productions.
Proof of this is the sharp decline in foreign sparkling toasts, with a forecast trend of imports at -8%. A clear signal of how the consumer, in a context of uncertainty, tends to reward products perceived as reliable, with an identity and with a good quality-price ratio.
On foreign markets, however, the picture is more cautious. The 2025 final balance of Italian sparkling wine exports is essentially in balance compared to the previous year, but without significant declines. In a global panorama marked by slowdowns in consumption and trade tensions, including i Trump’s tariffsstability is in itself a significant achievement.
The value of denominations
Prosecco continues to drive volumes and international notoriety among PDO and PGI wines.
In particular, the Conegliano Valdobbiadene Prosecco Superiore DOCG closes 2025 with double-digit growth (+10%), confirming the increasingly important role of quality denominations in consolidating the value of the sector.
But it’s not just Prosecco that shines. According to the Uiv-Ismea analysis, the bottlings of all the classic methods, from the great denominations such as Franciacorta and Trentodocup to high potential niche productions such as Oltrepò Pavese e Another one next to it. There is a progressive diversification of the offer and a growing attention of consumers towards different production styles, territories and winemaking identities.
The United States is driving demand
Among foreign markets, the United States remains the world’s leading market for demand for Italian wine and represents an emblematic case of the evolution of tastes.
In 2025, sparkling wines have also overtaken white wines, becoming the first tricolor type consumed by Americans, with a 37% market sharefollowed by whites (36%) and by rossi (17%).
This is a historical step, which confirms how Italian bubbles are now perceived not only as a celebration wine, but as a versatile product, suitable for different moments of consumptionfrom informal catering todomestic aperitif.
Record spending, but also value for the supply chain
Behind the 106 million bottles uncorked between Christmas and New Year’s there is not just a quantitative data, but a significant economic impact along the entire supply chain. We move from viticulture to processing, from logistics to distribution, up to the Horeca channel, which continues to benefit from consumption linked to the holidays.
In a complex year, wine confirms itself as one of the few sectors capable of combining volumes, value and identity, supporting agricultural incomes and strengthening the image of the Made in Italy in the world.
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