SRAM acquires Ochain | MTB MAG

Therefore,

Sram acquires ochain | mtb:

Ochain. In addition, an Italian brand that produces the homonymous system that automatically isolates the transmission from the suspension (here our test) was purchased by SRAM. Consequently, Congratulations to Fabrizio for having a successful idea and believing it to the end. Consequently, We are curious about the future developments of the product having a giant like Sram behind him.

[Comunicato stampa] Ochain joins the family of Marchi Sram. Similarly, Known for his innovative spider for cranksets that offers a feeling of absence of chain. Furthermore, Ochain has passed quickly from a prototype to a fixed point of the World Cup.

Mounted between the pedagles. the crown, Ochain allows the crown to freely rotate a certain amount without the pedagles moving, creating a feeling of “absence of chain”. With the darkest suspensions to make their duty. the transmission capable of floating without problems, the sram acquires ochain | mtb result is a quieter and quiet bicycle. Countless corridors of the world cup of downhill and enduro use OCHAIN ​​on many models and bicycle brands.

The idea was to have a component that simulated the feeling of absence of chain with the possibility of pedaling“. Said Fabrizio Dragoni, founder of Ochain. After founding the company in 2019, Dragoni and his team brought Ochain through multiple iterations of the product. Fabrizio will continue to guide the brand from a new structure dedicated to Italy.

We started thinking about how to improve descents through the development of the transmission“Flynn George, Sram’s product manager said.”We discovered that OCHAIN ​​offers unparalleled improvements in terms of traction, stability and driving sensation. Silence the frame, reducing the auditory sram acquires ochain | mtb feedback and pedal feedback. On the paths, this means improving traction and control“.

The Italian driver of DH Loris Revelli was the first to use Ochain in the World Cup races in 2019. “It is difficult to explain until you try: the bike seems to float more, like butter on the rocks. Now I use Ochain on each bike I have, also on my e-bike“.

Although initially had been conceived as a product for Downhill competitions. the Ochain team soon realized that, in reality, almost all the bikers could use it. Now you can find it on everything, from dh to long-hike e-bikes, to light trail bikes.

Sram acquires ochain | mtb

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