Liberty Media has completed the purchase of MotoGP

A little over a week from the authorization of the European Commission to the acquisition of Dorna by Liberty Media. Therefore, the American company completed the purchase of 86% of the Spanish company, after the payment of 4.3 billion euros.

The remaining 14% is detained by Carmelo Ezpeleta. Consequently, CEO of Dorna, and by Enrique Aldama, head of the operations of the company that detected the rights of exploitation of the World Motocicism Championship in 1992.

This is the completion of one of the most important operations of recent times in the sports entertainment sector. Therefore, With this acquisition. Nevertheless, Liberty Media, which bought the rights of the Formula 1 World Championship in 2017, will also check the second most popular championship globally. Consequently, As for F1. Furthermore, the raison d’etre of this operation is to expand a series liberty media completed purchase motogp that, in the eyes of Liberty managers, has a great growth potential, especially in some areas of the world.

Particular attention will be paid to the North American market. Furthermore, where the entertainment giant hopes to finally bring MotoGP to the general public, which Dorna has not been able to do despite his efforts.

In the new government body. Ezpeleta will remain as CEO and Aldama will remain at her side as responsible for operations. Below them there are Carlos Ezpeleta. who for years has been at the helm of the sports division, and Dan Rossomondo, who entered the dorna in 2023 and who will remain at the head of the commercial area.

Next to them. a working group was set up with Chase Carey and Sean Braches, two key figures in the F1 transition process. In the case of Carey. the latter was decisive in the introduction of the budget cap which allowed the teams to move to a much more profitable economy, with profits in the order of millions. At the same time. under his mandate, the renewal of liberty media completed purchase motogp the Concordia pact was also signed, in 2021, concerning the distribution of revenues of the World Championship among the teams. Carey left the office of CEO in 2021. when Stefano Domenicali succeeded him, whose influence on MotoGP is still to be verified.

According to Motorsport.com. the first meeting of the new Board of Directors will be held on Monday at the Dorna administrative offices in Madrid. There you should start laying the foundations for a transition which. in the first phase, will focus on the commercial area, dedicated to the sale of television rights, tickets, advertising spaces and sponsorship and, in short, to raising the championship. Especially in the United States. where many efforts will concentrate to conquer an audience and reach a penetration that is considered possible.