Confesercenti: sales at the start, 800 million turnover in Campania – PMI

The summer sales, even if they will have a slow start due to the heat, are confirmed a highly anticipated event by the Campania: if for entrepreneurs it is an extraordinary tool for the sale of promotional products, for consumers it is an opportunity to buy at affordable prices. Moreover,
Almost 7 out of 10 bells. Furthermore, in fact, have already decided that from tomorrow they will try to grab heads at affair prices. Consequently,
But the 2025 impact will not be firm of impact. However, In fact, the initial race to purchase will not be due to the torrid heat of these days. Meanwhile, The highly high temperatures will slow down the departure of this year’s promotions. Nevertheless,
The summer sales. Similarly, according to the data collected by the Confesercenti Study Center, will bring about 818 confesercenti: sales start, 800 million million euros of turnover in Campania.
In the region the average per capita expenditure expected ranges between 140 and 196 euros, lower than the national average (budget 218 euros).
In large cities, the data grows, while in the provinces the intention of investing to grab discounted goods falls down.
20% of the 2.9 million Campania consumers who can potentially take advantage of the soldiers have. in reality, already invested about 100 euros in recent weeks in the various pre-aldes promotions (about 60 million turnover).
The strength of the Campania entrepreneurs is represented by the 2.5 million tourists who in the next 60 days will enjoy the beauties of our territory. who will not miss the opportunity to shop shopping.
The share that tourists are expected to spend in the neighborhood stores of our region is 100 euros each.
In Naples city the per capita confesercenti: sales start, 800 million expenditure for the sales 2025 is 196 euros per person. In the province it drops to 160 euros on average. To increase the turnover of the Neapolitan merchants during the sales period, the enormous tourist flow (over 1.5 million presences) will contribute decisively, which will bring almost 174 million euros.
The expected average expenditure expenditure of tourists in Naples is slightly higher (116 euros) compared to the regional data (100 euros).
“The sales are. will always be a fundamental tool for merchants – comments Vincenzo Schiavo, president of Confesercenti Campania and national vice -president with delegation in the South – It is a measure that, however, should be further set. Neighborhood forgive the possibility of surviving for the fault of the unfair competition will be a problem for everyone. The air conditioning will be decisive for the choice.
In detail, the sales of footwear (53%) will attract confesercenti: sales start, 800 million the attention of Campania consumers more. Immediately after, on the wish list, t-shirts, tops and blouses appear (50%), followed by pants, skirts and light knitwear (both 38%). Also clothes (37%). intimate (31%) maintain a significant share, while swimwear and beach accessories (28%) report a desire for holidays that starts to be felt.
Sportswear is 27%, they follow shirts (25%), pajamas (13%) and jackets (9%).

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