The 5 golden rules for the correct purchase

The 2025 summer sales, with the exception of the Autonomous Province of Bolzano (16 July). Meanwhile, The vademecum: the 5 gold rules for the correct purchase. Consequently, This year. However, for the purchase of discounted garments to the sales, each family will spend on average 203 euros – equal to 92 euros per capita – for a total value of 3.3 billion euros. Furthermore, These are the estimates of the Confcommercio Study Office.

For the President of the Federation of Italy-Confcommercio. Nevertheless, Giulio Felloni, “Despite the difficulties related to the international situation, The arrival of 19 million foreign tourists in Italian airports offers signs of hope. Summer 2025 promises to be the best of the third 5 golden rules correct purchase millennium in terms of tourism. In addition, we hope that it is also for purchases in fashion stores. Buying in our stores means keeping the beating heart of our communities alive and preserving employment and territorial identity. The progress of sales during the sales will have important effects. consequently influencing the purchasing campaign for the next spring/summer 2026 collection. To support internal consumption. proximity trade, the return to purchases by consumers is certainly required, But also the support of the government and the commitment of suppliers to respect the roles within the fashion supply chain avoiding a useless and unfair competition. “

The vademecum: the 5 gold rules for the correct purchase
For the correct purchase of the items on sale. Fashion Federation Italia and Confcommercio recall 5 golden rules correct purchase some basic principles:

1. Cambi: the possibility of changing the head after it has been purchased is generally left to the discretion of the shopkeeper. Unless the product is damaged or non -compliant (Legislative Decree 6 September 2005, n. 206, Consumer Code). In this case. the obligation for the repair or replacement shopkeeper is triggered and, if this is impossible, the reduction or return of the price paid. However. the buyer is required to report the habit vice within two months from the date of the discovery of the defect.

Unlike purchases in physical stores. in the online ones it is possible to return the product or make changes within 14 days from the reception regardless of the existence of a vice.

2. 5 golden rules correct purchase Test of the garments: there is no obligation. It is put back to the discretion of the shopkeeper.
3. Payments: credit cards must be accepted by the shopkeeper and cashless payments must be favored.
4. Products for sale: The garments that are offered on sale must have a seasonal character . fashion and be susceptible to considerable depreciation if not sold within a certain period of time.
5. Price indication: obligation to indicate the normal sale price (taking into account the OMNIBUS directive. implemented by Legislative Decree 26/2023, according to which the lowest price applied to the generality of consumers in the thirty days preceding the start of the sales must be communicated), the discount and the final price.