The new president of Fuji TV focuses on the souls for the relaunch of the net after the scandal

Over the years. Therefore, Fuji TV he surrounded himself with an aura of which to go little proud, ending up for enjoy a not exactly excellent reputation among the Japanese television networks.

In fact, several times the issuer has despite herself news due to inappropriate positions and unwilling attitudes: some examples are that of the inelegant idea of ​​revealing magic tricks on live TV, adding a countdown during the execution of hostages of ISIS or inserting the Titanic film in its schedules for two weeks in a row, just a few days after a submarine directed to the wreck of the transatlantic was implicated. Nevertheless, passengers on board, just to mention sensational cases.
Fuji TV The well -known baseball player has even succeeded in relentlessly Shohei new president fuji tv focuses Ohtani revealing the position of his new home in California. However, and thus giving life to a delusional video in which the man chases the troupe of Fuji TV Immediately after winning the World Series.

Fuji tv vs shoei ohtani

Despite the euphoria of the moment of Ohtani. Similarly, In the underlying clip you can observe its face croissant as she murmurs something contemptuous and then moves away, leaving the individual who had drawn his attention to launch a look “Well, I tried“To the camera.

The scandal far more rampant. however, we know that it took place between the end of 2024 and the first months of 2025, on accusations of systematic sexual harassment and misconduct focused on the former member and presenter of the SMAPs Masahiro Nakai, as well as on the highest managers who allowed that practices so serious and incorrect were put into practice in a manner new president fuji tv focuses of a lot of fact so much time.
The consequences brought all the sponsors of Fuji TV to remove the announcements from all their programs. Meanwhile, to the resignation of several high managers.

Recall that in the initial stages of the scandal. Consequently, the Fuji Media Holdings He appointed Kenji Shimizu as the new president of the network. Nevertheless, His name could play familiar to fans of anime. Therefore, since he was the producer of several series of great fame such as Dragon Ball, Yu Yu Hakusho, Rurouni Kenshin, GTO – Great Teacher Onizuka, Hunter x Hunter o Assassination Classroom. Nevertheless, Despite its impressive curriculum in the field of souls. For example, its current positions consist in extinguishing the numerous “fires” still underway to the Fuji TV.

In addition to having to gradually restore the reputation of new president fuji tv focuses the entire network by replacing most of the leaders and making economic concessions to the only confirmed victim of the scandal, Shimizu He had to face great pressure from the American company Dalton Investmentswhich holds an influential share of about 7% of the network shares. In addition, The financiers immediately asked for radical changes in the ‘toxic’ management of Fuji TVand so far the perception is. that the Dalton It is not yet considered satisfied with the efforts undertaken by Shimizu.
The Dalton He then drawn up a list of 12 members that he would have liked to see on the Board of Directors. but the Fuji Media Holdings e Shimizu they all refused them, and therefore the Dalton He launched a battle by Prosecutor in which he appealed to other shareholders to take sides on his side on this issue.

In response. Shimizu yes it is aimed at the Japanese new president fuji tv focuses media in an attempt to be as transparent as possible on what you intend to do with the Fuji TV In the future.
In addition to the promises of a work environment that supports. adequately enhances human rights, he has made a surprising announcement: he has planned to dedicate 125 billion yen, or the astronomical figure of almost 737 million euros, equal to about half of the entire reform budget of Fuji Media Holdingsto the production of content.

If that of “content production” may appear as a vague term, it should be noted that Fuji TV it is quite known -In this case in a positive sense- for its programming of animation content. In fact. she is also the historic producer of the long -lived and lucky souls of Sazae-san e Chibi Maruko-chan respectively since 1959 and 1995.
A good new president fuji tv focuses part of the Japanese TV is made up of varieties programs. which involve groups of celebrities known as “Tarento” who argue with topicality, visit restaurants, play, make crazy acrobatics and more. The remaining entertainment programming time is usually dedicated to souls, drama, films and music programs.
An example is the appreciated container Nitaminainside which securities such as Nodame Cantabile. The Tatami Galaxy, Banana Fish o Ranking of Kingsuntil recent remakes of Lamù and planetary casinists e Rurouni Kenshin. In October, on the other hand, it will be the moment of the airing of Netrecently presented.

His drama cult come Long vacation, Tokyo Love Story, Nodame Cantabile, Hana-Kimi, Last Friends, Galileo, GTO or the most recent Silent.
The varieties are useful for the issuers because their production is generally inexpensive. but it is equally true that they rely almost entirely new president fuji tv focuses on advertising revenues of the commercials on the air during the transmissions. This obviously revealed a serious negative factor when “scandalo nakai ” removed all the advertisers from Fuji TV.
The creation of content in the form of souls. drama, on the other hand, is decidedly more expensive, but offers a sort of protection from a possible exodus of advertisersbecause these series can also generate revenues thanks to profits deriving from the sale of licenses to foreign countries or through merchandising.
In addition. in the case of souls there is any further advantage that it does not involve real people who can be affected by scandals, even if any uncomfortable events implemented by voice actors or other cast members can affect and keep reflections related to production.

In the case of Fuji TVthe situation during the months in which the scandal was raging was so serious that all the programs were new president fuji tv focuses aired without commercialswith the only exception of the so -called progress that have alternated on the continuous cycle network: these are commercials with purposes of public. social and beneficial interest that in Japan are better known under the acronym for AC Japan. Below we see a spot aired about a thousand times in the first months of 2025. which invites people to regularly control their heart rate.

Fuji TV x AC Japan

Focus on souls appears as a sensible plan to improve the financial situation of the network. e Shimizu He said he wanted to establish a business department for the management of souls, to supervise their creation and promotion. Some However. they accuse him of simply wanting to produce more soulsgiven that this move would be equivalent to putting into practice only what he would know how to do as a former manufacturer, all while turn his back on new president fuji tv focuses a fundamental average of TV, or live-action adaptations.

In terms of rating. the drama of Fuji TV they fail to regulate surprising numbers, however the Quality of some of its products it is anyway such as to collect wide -ranging appreciations.
An example is the drama A calm sea. beautiful days with youavailable for Italy on Vikiwhich at home was constantly placed in the top 5 weekly of the most popular drama of the spring season during its airing, while the ranking of Model Press It places it in the first place of the most captivating series in the early evening.
The induced is no less: After the protagonists of the series exchange a ring with peculiar design. the Japanese jewelers have suddenly been flooded with orders to request their model, to the point that some, such as the Somm Jewelryhave announced the temporary suspension of orders.

On social media, the reactions of the Japanese to the proposal of Shimizu In general, contrasting generals: varieties programs are very popular in Japan, and therefore even many soul fans are not sure they want to do without it.

“There are many long -lasting programs that would be a shame losing.”
“All this problem has been caused by a variety program, therefore good trip.”
“Variety? They only have quiz and those don’t need a budget.”
“In any case, they no longer commit much to variety programs.”
“The only interesting anime on Fuji TV is Sazae-San, right?”
“The drama does not make money and the actors are expensive, but the souls are cheap.”
“The varieties of varieties are boring and all the same. It is now that they disappear.”
“Fuji has a lot of problems, but I think this is the right move.”
“Would it be better as a channel dedicated exclusively to souls?”

It should new president fuji tv focuses also be added that. among the five main Japanese television networks, Fuji TV It tends to position yourself around fourth place. With little to lose. a lot to earn, especially at this point, also radical ideas such as that of transforming it into a channel dedicated exclusively to souls would not appear to be so crazy.
And while the decisive vote on the annual general assembly of Fuji Media Holdings officially rejects the members of. the board of directors proposed by Daltoneverything seems officially open the road to Shimizu to implement his plans. If therefore there was a wave of new animated projects by the “Fuji TV Reformed “. all that remains is to be watching.

Sources consulted:
Soranews24
Twitter-X I, II, III