Costs and consequences for the two Broadcaster

As anticipated in recent weeks from Football. Furthermore, Financefrom 1 July the channels Eurosport 1 ed Eurosport 2 they will no longer be visible on Skyremaining accessible only through platforms DAZN, TimVision e Discovery+Streaming platform owned by Warner Bros. Consequently, Discovery itself which holds the control of Eurosport channels.

As reported Italiaoggiit is a significant loss for Warner Bros Discovery: the exit from Sky entails the disappearance. Similarly, from Listen to Auditel Certificatesgiven that neither Dazn nor Timvision fall within the detection system. Nevertheless, Also, according to market estimates, About 60-70% of the overall audience of Eurosport In Italy it came from Sky.

The challenge. therefore, will be reconstructing visibility through alternative platforms, which currently count on a combined base of almost four million subscribersin addition to Discovery+users. However. on the economic level, the impact will be relevant: it is costs consequences two broadcaster estimated that Eurosport Italia will lose an important slice of About 5 million euros per year collected in advertisingin addition to 10-12 million that Sky He paid every year to transmit the two channels.

The result will be one significant contraction of revenues. Despite this. Eurosport Italia is part of a solid international group and its operational continuity is not under discussion, even if it will have to face a complex transition moment.

The interruption of the agreement is not without consequences for Sky. The farewell to the Eurosport channels means the loss of two prestigious tournaments of the Grand Slam – Australian Open e Roland Garros – and. above all, of the matches of Jannik Sinner.

The EUROSPORT OFFER includes the exclusive ones Vuelta e Tour of Flanders For cycling. the Olympics until 2034the events of Motosport like the 24 hours of Le Mans and the costs consequences two broadcaster championship Wecwhich sees among the protagonists an icon like Valentino Rossi. Il PGA Tour of golf and the billiard with the World Tour di Snooker. Then there is the world ofathletics with the main marathons. the Grand Slam Trackthe track circuit promoted by Michael Johnson. Finally, combat sports like the UFC and the wrestling from the WWE.

Therefore. the sporting offer considered complementary that includes that includes cycling, basket e sport wintereven if it is a relative loss, since some of the most important events are already transmitted in the clear ..

Finally, it should be emphasized that Sky recently renewed theexclusive for Wimbledon until 2030. Unimportant investment: if until 2026 Rights cost about 4 million euros per yearsince 2027 the price will go up. – according to rumors – a about 7 million euros per year. An onerous renewal that may have influenced the choice not to costs consequences two broadcaster continue the agreement with Eurosport. in the framework of a repositioning of the Sky Italia sports offer.