LA7 schedules, the new pre -evening tuned to the mood of a highly targeted channel (background)
We have given you an account from these columns of the decision to stop the families of Italy by La7. A decision made necessary by the fact that the program conducted by the excellent Flavio Insinna, While doing a little more than in Lingo of Caterina Balivo, he stopped at listening near 2% share, deemed insufficient by the network to continue his path in the channel positioned on the number 7 key of our remote control.
For a network that has grown almost a point of share compared to the previous season thanks to its most identity programs, that is, the journalistic ones, There was no need to continue in exquisitely entertainment transmissions such as the game shows. After Lingo and families of Italy, as regards the pre -evening, La7 will focus on a product that goes to satisfy its reference audience.
That is, the one that follows the news of Enrico Mentana daily, the eight and a half of Lilli Gruber, Or the first evenings of Corrado Augias, Giovanni Floris, Aldo Cazzullo, Corrado Formigli and Massimo Gramellini, as well as the thinking entertainment of Diego Bianchi and his Live propaganda. Here, therefore, that a program between information and classic talk could arrive in the pre -evening, a typical La7 product.
A network that has a faithful audience, increasingly numerous, as well as strongly targeted. Certainly mature, but also of the level of education, as well as of a higher socio -economic class. Very delicious audience for advertising advertisers and typical example of how much more important, for certain advertising, quality and not necessarily the quantity of the public is. Concept this that is also overlooking the world of the web, less and less in search of the quantity of clicks, but more on the quality of those who click.
In this perspective, a production will arrive in the pre -evening (or the continuation of a production broadcast in the afternoon) closer to the public following the Urbano Cairo channel. We understand that a discussion in this sense is underway inside La7.
