Table biaIrish government body for the promotion of food & beverage products of the island of Smeraldo (Ireland), has appointed Perfect Francesca a Italian director. After the master’s degree in Business Management at the Catholic University of the Sacred Heart, in 2015 he began his professional experience in Bia Bia and, covering roles of growing responsibility, he came to 2018 to hold the assignment of Market Specialist, which allowed her to acquire a thorough knowledge of the sector food&beverage in Italy.
During these years, Perfect has contributed to developing strategic collaborations with the aim of promoting knowledge of Irish agri -food in the country, thanks to projects such as the Chefs’ Irish beef club– Exclusive selection of over 90 of the most important Italian and international chefs that serve and promote Irish beef in their gourmet restaurants, and the partnership with Jre-Italyan association that collects the younger and representative chefs of the high catering, to enhance the quality and taste of the products of the island of Smeraldo.
Starting from May 2025, perfect as director guides the Italian headquarters of Bia Bia, taking care of strengthening connections with customers, creating new ones partnership strategic, promote theinnovationand spread the quality and sustainability of Irish agri -food production through B2B and B2C communication campaigns.
«I am pleased that Francesca takes on the guidance of our Italian team, bringing with him a solid background of over ten years on the market and a strategic vision accrued both in the B2B and B2C field – he declares Jim O’oole, Ceo Di Bord Bia -. Italy represents one of the most relevant markets global for exports of Irish beef – equal to 233 million euros – contributing significantly to the exports of the Irish food & beverage which in 2024 reached 465 million euros. I am sure that Francesca’s competence, combined with her deep knowledge of the sector, will be a fundamental accelerator for our growth in the country. With this assignment, Francesca also marks a historical goal: it is the first local professional who covers this position within our body ».
“I am excited to take on the role of Director Italy for Bord Bia: my goal will be to develop effective strategies that can continue to guide the growth of the food industry and Irish drinks in Italy – he commented Francesca Perfa, Bia Bia Bia’s Italy -. The Belpaese has always been a commercial partner of fundamental importance for the island of Smeraldo and I believe that in the near future we will be able to strengthen the presence of the Irish products of excellence in the market, increasing the success achieved in recent years “.
