According to the communication agency, the report was paused in view of the rebranding of the Ferragni companies scheduled for the second half of 2025
Another blow for Chiara Ferragni: also the communication team he had chosen to relaunch he decided to close the collaboration. The annus horribilis of the entrepreneur seems to have no end. After the scandal of Pandoro Balocco, the legal troubles, the crisis of his companies, the separation from Fedez and the break with the last boyfriend, Giovanni Tronchetti Provera, this other hard blow arrives. This was revealed by Gabriele Parpiglia in his newsletter. According to the Lighthouse Communicationthe communication agency founded by Roberta and Enrico Sarzanini, who precisely started the collaboration with Ferragni, the relationship was paused in view of the rebranding of companies scheduled for the second half of 2025.
The divorce between Chiara Ferragni and Roberta Sarzanini
Last year, in an attempt to put the pieces of his public and entrepreneurial image together, Ferragni had relied on Roberta Sarzaninione of the most established professionals in the world of communication in Italy. With her, also the Lighthouse Communication team, an agency founded together with Enrico Sarzanini. This move had arrived after the removal of Fabio Maria Damato, historic manager and “right arm” of the influencer, indicated by many as co -responsible for the collapse of the Ferragni brand (and Ferragnez). The task of the new team was not easy: to repair the damage of a reputational crisis that has now been full -bodied and put the image of one of the most well -known digital entrepreneurs in Italy on track. For a while, it seemed that things could improve. But now the final stop arrives: Sarzanini and his team have decided to close the relationship with Chiara.
Because the Sarzanini team closed the collaboration
According to what reported by Parpiglia, at the base of the break there are Deep divergences on how to deal with the difficult moment. In particular, Ferragni would have decided to take a break for the summer holidayspostponing every decision and activities in September. A choice that, given the delicacy of the situation and the imminence of a process, would not have been shared or accepted by Sarzanini, who therefore chose to take a step back.
Who will follow the communication of Chiara Ferragni
Despite the separation from the Lighthouse team, Chiara Ferragni does not seem willing to remain discovered for a long time. According to the voices circulated in the last hours, the new figure chosen to manage his communication would be Dalia Gaberscickexpert in the music sector and already alongside several Italian artists. The change, it is murmured, could be linked to the will of Ferragni of Open more to the world of television. In this context, the recent rumors are also inserted on his possible involvement in Dancing with the Stars, which Milly Carlucci also mentioned. It remains to be seen if this new course will be enough to revive an increasingly in the balance reputation.
