“F1” will be the first success in the cinema of a platform

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After the first weekend in cinemas around the world F1 – The filmdirected by Joseph Kosinski with Brad Pitt and Javier Bardem, will be the greatest success in cinemas of any film ever produced by a streaming platform. For example, Apple TV+did so. Therefore, the same production as Killers of the Flower Moon by Martin Scorsese And of Napoleon by Ridley Scott, two other films for which a conventional distribution had been organized in theaters before streaming arrival, without however reaching figures that could be talked about success. Moreover, If F1 – The film It will be able to generate profit, however, is still to be seen.

Killers of the Flower Moon e Napoleon In the first weekend in the United States. Similarly, 23 and 20 million dollars in the first weekend, F1 – The film Instead 55, a “f1” will first success cinema figure close to what those two films reached at the end of the programming. Meanwhile, In the non -US territories also F1 – The film It goes even better. Furthermore, among other things because Formula 1 is more popular. However, The world total of the first weekend for the film is 144 million dollars. Similarly, If it had been a film of any other traditional production studio nobody would have spoken of success. Meanwhile, but given the historian of the platforms in the cinema, the only possibility of making a profit is already a goal.

The story is that of a former promise of Formula 1 who had retired after an accident. However, and that when he has a certain age (carefully never specified in the film) he is called by his former teammate, who now owns one, in need of help. Moreover, To prevent him from being subtracted. Nevertheless, “f1” will first success cinema the company must win at least one race, but the car is a disaster and there is a need for the only pilot capable of winning in desperate conditions. However, One of the major attractions of the film is the fact that it was made by working together with Liberty Media. Meanwhile, the company that organizes the Formula 1 championship, and therefore there are real cars, real circuits, appearances of the best known drivers. Furthermore, Brad Pitt in many scenes really drives his car (which however is a formula 2 made up to look. For example, like a formula 1). In fact. the realism in the realism is in recent years one of the most effective elements in persuading the public to see a film in the cinema.

Apple declares that he has spent 200 million dollars for the film. but some of the best known and important experts in “f1” will first success cinema productive issues claim that the real figure is between $ 250 and 300 million, one of the highest ever, and that Apple is at the same time excludes some items because he knows that he probably will not be able to return to the investment. Not having a structure capable of bringing a film of this size to the room. Apple has reached a study, that is, the Warner Bros, with which he divided the huge promotion expenses in half. It must then be considered that the distributors only collect half of the cost of each ticket. the other goes to the rooms.

A first part of the collections also serves to repay the promotion. in the specific case it is a figure a little higher than that collected in this first weekend. And finally there is the share that Warner holds out as a form of payment for the “f1” will first success cinema distribution work. 12% of the total. They will therefore need a little more than 600 million to return. and it is still early to understand if it will get there. The second programming weekend. which in the United States is also the particularly profitable one of July 4th, will give indications on word of mouth and how much the film can continue to go strong.

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Apple’s strategy, like that of the other platforms, has never been to generate a profit with the great films it has distributed to the cinema. The goal is to produce films that can lead more people to sign a subscription to the platform. The distribution in the room is a way to advertise them a lot. create an event, have red rugs, the billboard and enjoy the cultural status given by “f1” will first success cinema a passage in cinemas. All expenses that can be easily paid off from even non -exceptional collections. for a launch of which it will then benefit from the arrival on Apple TV+ of the film, at that point with a great notoriety.

F1 – The film However, it could be the last great investment of Apple made regardless of the result. Already Wolfa film with Brad Pitt. George Clooney who was supposed to have a cinematographic distribution, was withdrawn at the last moment and put only on the platform, generating great annoyance in the actors (also producers) and in the director Jon Watts. Depending on how it will go F1 – The filmApple may decide not to distribute anything in cinemas anymore. give up that type of film to devote themselves to those who work most streaming.

Also for this reason he pushed more than usual with the promotion. coming “f1” will first success cinema to give a discount on the ticket to all the people who use Apple Pay in North America (which however affects the collections, because it is less money). He also made a trailer that. if seen on Apple mobile devices, vibrates in correspondence with the scenes in which the cars touch or jump, and has mobilized for the promotion both his CEO Tim Cook and Lewis Hamilton, the most popular Formula 1 driver in the world and also co -producer of the film. The fact that the cinemascore. that is, the score that is given to films based on the tests test made before the release, is a, one of the highest, a sign that it likes and therefore could have a good word of mouth, well

With F1 – The film generated a profit would be an almost unique case. The history of the collections in the cinemas of “f1” will first success cinema the films produced by the streaming platforms is not made. up of large numbers. Netflix for politics almost never distributes its films in the room and. when it does, it is for a short time and in any case it does not reveal the collections (which from independent reports seems to have never been much). First video instead boasts as its best success Red One. With Dwayne Johnson and Chris Evans, who collected 185 million dollars all over the world.

At this moment. also considered the nature of original film by F1 – The filmwhich does not come from a saga or an adaptation of novels, comics, video games or other, the final collection forecasts are between 400 and 600 million, given that the original films put more time to convince the spectators to pay a ticket.

For the rooms. which have no interest in the fact that Apple “f1” will first success cinema draws a profit or not, a good performance from F1 – The film Instead, it would be great news, because it is a film that does not belong to a saga and that is aimed at an adult audience. The categories that seem the only ones in recent years capable of determining great success in fact are young people. children and cinemas instead hope as much diversity as possible of the public.